Last month our Chief Marketing Officer, Julie Galvin, spoke at the Cardlinx Reinventing Retail conference in Dallas. The event brought together leading merchants and tech companies from mobile, digital advertising and card-linking to discuss emerging opportunities for retailers and merchants.
Julie spoke to a packed room about the opportunity to reach millennial entrepreneurs who are changing up the old way of doing things. Unlike the previous generation, these young entrepreneurs merge both their professional and personal lives while looking for ways to get things done more efficiently.
SPENT empowers this group to make spending and savings decisions that support this work-life blend. Our travel and shopping tool enables users to make smart purchasing decisions while saving time, money and earning cash back for those who link their credit cards. And our expense management product seamlessly tracks those purchases and organizes them into folders. Simply put, we’re a solution for “Millennipreneurs” who are looking for better ways to get things done.
“The goal of the conference was to discuss opportunities for advancing card-linked offers,” Julie said. “We have an opportunity to do that in a few different ways, like promoting targeted, geo-focused offers for example. When someone plans a trip to Miami through our travel tool,” she explained, “we can target offers to them about restaurants in that area that offer cash back. So it’s about being more rewarding around travel and business expenses.”
SPENT has plans to enhance its travel and shopping tools and to continue partnering with brands that resonate with millennial customers. “We want to take a leadership position to drive card-linked tech further so that we can deliver even greater value to this generation,” Julie said.
With a projected 200 billion dollars in spending in 2017 alone, delivering value to this generation comes with a big upside.